E X P A N D
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About Us

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WHO WE ARE

Offering a one-of-a-kind strategy to international companies aiming to break into the Middle Eastern market.

It can be complicated to get through the tough competition in the Middle-east business environment, especially when you are a new brand trying to penetrate the market. In such tough scenarios, Expand makes sure to find you the best possible solution. If you have been planning to enter the Middle-east market but have not found the right opening, we can help! Our experts have worked in the FMCG Middle East market for years and know the local market well. We also have an extensive network of stores and wholesalers and a deep understanding of the rules and cultures of the area. All of these factors allow us to see clearly through the cloud of restrictions and challenges, allowing us to formulate the right strategy for your market entry. Expand Mena is equipped with the below in house functions to handle all aspects of business from start to finish.

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  • 15
    +
    Years of Trust
  • 20
    +
    Worldwide Brands
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Vision

Simplify market entry by providing a detailed holistic overview for brands entering the Middle East or expanding their business regionally.

Mission

Connecting brands with the best-suited partners within each market of the Middle East region.

Quality

Working to ensure brands specific needs and requirements are fulfilled through a simplified dynamic approach to ensure the growth of business in the Middle East.

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In-house Finance

At Expand Mena, our In-house Finance expertise provides businesses with a streamlined financial management solution tailored to the unique demands of the Middle Eastern market. Our dedicated team of financial experts ensures that all aspects of your brand's financial operations, from budgeting and forecasting to regulatory compliance, are handled with precision and efficiency. With deep knowledge of local financial regulations and market dynamics, we help you make informed decisions, optimize cash flow, and maintain financial stability, empowering your brand to grow confidently and sustainably.

Supply Chain

Expand Mena's Supply Chain expertise ensures efficient and reliable product distribution across the Middle Eastern market. We manage every aspect of the supply chain, from sourcing and logistics to warehousing and delivery, ensuring that your products reach retailers and consumers on time. Our extensive network of local partners and deep knowledge of regional regulations allows us to navigate potential challenges, minimizing disruptions. By optimizing each step of the supply chain, we help reduce costs, improve lead times, and enhance overall operational efficiency, enabling your brand to meet market demand effectively.

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Regulatory

Expand Mena's Product Registration expertise ensures that your brand meets all regulatory requirements for entering and operating in the Middle Eastern market. We navigate the complex local regulations, ensuring your products are properly registered and compliant with health, safety, and industry standards. Our team handles the entire process—from documentation to approvals—minimizing delays and avoiding costly mistakes. With a thorough understanding of regional regulatory frameworks, we streamline the product registration process, allowing your brand to launch smoothly and legally across the Middle East.

Sales and Marketing

Expand Mena's Sales and Marketing expertise is designed to help your brand thrive in the competitive Middle Eastern market. We craft tailored marketing strategies that resonate with local consumers while driving brand awareness and demand. Our sales team works closely with retailers, wholesalers, and distributors to ensure widespread product availability and visibility. By combining data-driven marketing campaigns with hands-on sales support, we help your brand build strong market presence, boost sales, and achieve sustainable growth. With a deep understanding of regional trends and consumer behavior, we position your brand for long-term success.

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Agency

Expand Mena's Agency expertise focuses on adapting your brand to meet the unique demands of the Middle Eastern market. We localize everything from product packaging and content to ensure it resonates with the regional audience, to developing customized websites that reflect local preferences and trends. Our team also handles branding initiatives, creating a cohesive brand identity that aligns with cultural values. Additionally, we provide in-store activation ideas to engage consumers and enhance brand visibility. Through this tailored approach, we help your brand create a strong local presence while maintaining global consistency.

Middle East & North Africa

Our Middle East Footprint

  • ALL
  • UAE
  • KSA
  • KUWAIT
carrefour
spinney
grandiose
adnoc
emarat
enoc
geant
choitram
super care
good health
panda
tamimi
danube
Nahdi
Al Dawa
Sultan Centre
Trolley

Middle East & North Africa

Coverage

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Don't just take our word for it
see testimonials from our satisfied partners below

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Excellent service, great team!

What I loved the most about Expand was how professional yet friendly the whole team was. They were very attentive to my needs and paid great attention to the specific requirements I made in regard to my brand. When I needed any help with the analysis of reports, they were always prompt to help me. The strategies formulated also worked quite well for my brand. The best part was that they were open to suggestions from my side and made me feel comfortable sharing my thoughts at every stage of the process.

Joffrey Lively

Senior Consultant

Professional and effective. I'm extremely happy.

I was pretty skeptical about handing over almost everything related to my brand expansion to a company, but I am glad I made that decision. I could never have managed all of the areas related to my band expansion, like Expand. I am really happy with the progress my brand has made in the Middle-east, and all credit goes to the professional team of Expand and their in-depth research of the market.

Anna Baker

Marketing Manager