E X P A N D
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Feasibility Study

A comprehensive market analysis in the appropriate category is necessary to determine the feasibility of your band's market entry before venturing into a location such as the Middle East. In order to deliver you the optimal route to market advice, we conduct a thorough market analysis that considers all essential variables. With the best team to do the research, you get a clear idea of where your brand stands and how well it can fare in the new market.

  • • Detailed Overview of each market (demographics/consumer/market data etc.)
  • • Category overview
  • • Competitive landscape + store checks (cover all relevant channels, supermarkets, hyper markets, pharmacies, online etc.)
  • • Pricing analysis
  • • Product & packaging observations
  • • Label/registration info & requirements
  • • SWOT analysis.
  • • Strategic recommendations

Market Entry Facilitation

Expand facilitates market entry by using our extensive network and experience on the ground to find the best-suited partner/distributor in that market. We take care of the commercial negotiations to ensure the best commercial deal for your brand. Expand also helps execute existing business changeovers between distributors. Now, entering a new market need not be as scary and confusing as it was before. To avoid wasting your time, effort, and money trying to find a partner, we provide a market entry facilitation service to outline and find the best partner on your behalf to suit your brand requirements in each market

  • • Short listed potential distributor/accounts (based on requirements)
  • • Full Pricing strategy management
  • • Full Commercial/ contractual negotiations and management
  • • Channel identification
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Business Management

At Expand, we act as an extension of the brand to manage all aspects of the business on the ground for the region. We manage all areas of business, including supply chain, volume/ forecasting, investments, regulatory, Distributor, and account management to help grow and expand your business in the Middle East. We offer a complete holistic business management service for your business operations in any market across the Middle East. Within this unique service, we act as your brand representative on the ground to manage and oversee all aspects of your business. Whether new business or managing existing business, our highly skilled and experienced team can manage and facilitate all your business operations in the Middle East.

  • • Detailed route to market planning
  • • Annual forecast/ volume/ supply chain management
  • • Full pricing strategy
  • • Detailed annual investment plan
  • • Detailed trade marketing plan
  • • Full P&L/ Budget management
  • • Monthly reporting
  • • Numeric/ weighted distribution expansion plans
  • • Regulatory management
  • • Distributor/ account management
  • • Market expansion plans

Distribution

The best way for a product to make an impact in the market is to distribute it through the proper channels. Expand offers comprehensive product distribution services which develop customized route to market strategies that fits the characteristics of your product. We have an extensive network of wholesalers and retailers ready to help get your products to the right customers, making us your best choice of distributors.

  • • Customer Service
  • • Market Execution
  • •Logistics Delivery
  • •Optimized Operations
  • •Professional Sales Team
  • •Warehousing and Distribution
  • •Execution at point-of-purchase
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