E X P A N D

Brand Consulting

Expand facilitates market entry by using our extensive network and experience on the ground to find the best-suited partner/distributor in that market. We take care of the commercial negotiations to ensure the best commercial deal for your brand. Expand also helps execute existing business changeovers between distributors. Now, entering a new market need not be as scary and confusing as it was before. To avoid wasting your time, effort, and money trying to find a partner, we provide a market entry facilitation service to outline and find the best partner on your behalf to suit your brand requirements in each market

  • • Short listed potential distributor/accounts (based on requirements)
  • • Full Pricing strategy management
  • • Full Commercial/ contractual negotiations and management
  • • Channel identification
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Brand Management

At Expand Mena, we offer comprehensive brand management services designed to help your brand navigate the complexities of the Middle Eastern market. From positioning and strategy to retail partnerships, our expertise ensures that your brand makes a lasting impact. We adhere to three core brand principles: authenticity, consistency, and relevance. These principles allow us to craft strategies that resonate with local consumers, ensuring your brand remains true to its values while adapting to the unique demands of the region. With our experience and market insights, we provide the right roadmap for long-term brand success.

  • • Detailed route to market planning
  • • Annual forecast/ volume/ supply chain management
  • • Full pricing strategy
  • • Detailed annual investment plan
  • • Detailed trade marketing plan
  • • Full P&L/ Budget management
  • • Monthly reporting
  • • Numeric/ weighted distribution expansion plans
  • • Regulatory management
  • • Distributor/ account management
  • • Market expansion plans

Brand Distribution

Expand Mena works directly with some of the biggest FMCG and pharmacy accounts in the Middle East, ensuring your brand achieves prime visibility on shelves within its category. Our strategic partnerships and in-depth market knowledge enable us to position your products for success, driving brand awareness and boosting off-take. We are committed to maximizing your brand's presence and ensuring it resonates with consumers, ultimately contributing to sustained growth in the competitive market landscape.

  • • Customer Service
  • • Market Execution
  • •Logistics Delivery
  • •Optimized Operations
  • •Professional Sales Team
  • •Warehousing and Distribution
  • •Execution at point-of-purchase
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Our Valued Partnerships